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Strategic Management
Book ID NBC1943
ISBN No. 978-93-5161-009-0
Book Name Strategic Management
Book sub-title Fourth Thoroughly Revised and Enlarged Edition, 2014
Author/s name/s : Ghosh P.K.
Publisher Name Sultan Chand & Sons
Publishing Year 2014
Book Price (Printed) INR 400   
Book Price (Our Price) INR 400   
Book Size 18 x 24
Book Page 700
Book Weight 975 gms.


   Post Review
Book Summary

It presents a comprehensive treatment of the processes bearing on the definition of business mission and objectives, strategic planning, formulation of strategic alternatives, choice of strategy, and implementation of strategy. The analysis throughout the book has been presented in terms of the multiple decision variables concerning strategic management. The Indian context has been kept in view throughout the work and the basic ideas are supported by empirical findings and research studies relevant to the Indian scene. Addressed primarily to the post-graduate students of Indian Universities and Institutes of Management, the text has been put across in such a manner that Indian executives will also find it stimulating.

 

Main Features

  • Limitations of Strategic Management
  • Total View of Strategic Intent
  • Market  Opportunity Index
  • Sustainable Competitive Advantage
  • Enterprise Resource  Planning (ERP)
  • Value Chain: Value Addition through Vertical Integration
  • An Extension of the Two-dimensional Portfolio Analysis (SPACE)
  • Corporate Parenting (Relationship between Corporate HQ and SBUs)
  • Activation of Strategy: Prelude to Strategy Implementation
  • Strategic Budgeting Structure based on Supply Chain  Management
  • Strategy of Technology Management
  • Policy on R&D in the Context of  Production and Purchasing
  • Branding
  • Marketing Mix Policy
  • Foreign Currency  Financing of Capital
  • Buyback of Shares
  • SEBI (Issue of Capital and Disclosure Requirements) Guidelines, 2013
  • Motivation and Incentives in the Context of Human Resource Management
  • Influence of other Agencies in Union-Management  Relations
  • New cases.
Book Content

  •  Process of Strategic Management: An Overview
  • Strategic Vision, Corporate Mission, Objectives and Goals
  • Social Aspects of Strategic Management
  • Environmental Analysis: Dynamic Setting  Business
  • Analysis of Internal Resources: Strengths and Weaknesses
  • Strategic Options: Formulation of Strategy
  • External Growth Strategy: Merger, Acquisition, Joint Venture
  • Choice of Strategy
  • Implementation of Strategy: Some Major Aspects
  • Production and Purchasing Policies
  • Marketing Policy
  • Financial Policy
  • Human Resource Management: Fusion of Personnel and Industrial Relations Policies
  • Review and Evaluation of Strategy
  • Customer Relationship Management
  • The Balanced Scorecard: A Strategic Management System
  • Blue Ocean Strategy
  • Franchising: A Tool of Achieving Corporate Growth
  • Strategic Management Process: The Case Method
  • Test Questions and Cases
  • University Examination Questions Papers
  • Index
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