Northern Book Centre
Publishers of Scholarly Reference Books & Booksellers
nbc View CartnbcLoginRegister
Home nbc About Us nbc Book Titles nbc Distributors nbc NBC Events nbc Publish with Us nbc FAQ nbc Contact us nbc Policy
Book Titles :
News and Announcement
1. Smt. Sheila Dikshit, CM releases the book "The Happy Marriage Mantra"
"The Happy Marriage Mantra" was released on 5th April 2010 at 5:00 PM at Delhi Secretariat by Smt. S.....Read More

2. JNU Authors Books Release Function
Three books were released by Prof. S.K. Sopory, Vice-Chancellor, JNU; Dr. Conrado Tostado, Cultural .....Read More

3. "Meri JAPAN Yatra" book release function
Tuesday, 22nd July, 2014 at 6:30 to 8:30 pm at Japan Foundation, New Delhi.....Read More

4. New Release "The Ultimate Quest"
A collective study of 24 Philosophies and Scriptures of world religions, Physics, Neuro-theology and.....Read More

5. New Release "The Silent Observer"
A treatise about the present socio-economic political scenario of the country. Written with an eye o.....Read More

6. New Delhi World Book Fair 2014, New Delhi
Welcome to our 'Stall No 21, Hall No 14' at Pragati Maidan, New Delhi during the "New Delhi World B.....Read More

Subscribe to Newsletter
Name :  
Email :    
Read Books Online
Click to read books online

Strategic Management
Book ID NBC1943
ISBN No. 978-93-5161-009-0
Book Name Strategic Management
Book sub-title Fourth Thoroughly Revised and Enlarged Edition, 2014
Author/s name/s : Ghosh P.K.
Publisher Name Sultan Chand & Sons
Publishing Year 2014
Book Price (Printed) INR 400   
Book Price (Our Price) INR 400   
Book Size 18 x 24
Book Page 700
Book Weight 975 gms.

   Post Review
Book Summary

It presents a comprehensive treatment of the processes bearing on the definition of business mission and objectives, strategic planning, formulation of strategic alternatives, choice of strategy, and implementation of strategy. The analysis throughout the book has been presented in terms of the multiple decision variables concerning strategic management. The Indian context has been kept in view throughout the work and the basic ideas are supported by empirical findings and research studies relevant to the Indian scene. Addressed primarily to the post-graduate students of Indian Universities and Institutes of Management, the text has been put across in such a manner that Indian executives will also find it stimulating.


Main Features

  • Limitations of Strategic Management
  • Total View of Strategic Intent
  • Market  Opportunity Index
  • Sustainable Competitive Advantage
  • Enterprise Resource  Planning (ERP)
  • Value Chain: Value Addition through Vertical Integration
  • An Extension of the Two-dimensional Portfolio Analysis (SPACE)
  • Corporate Parenting (Relationship between Corporate HQ and SBUs)
  • Activation of Strategy: Prelude to Strategy Implementation
  • Strategic Budgeting Structure based on Supply Chain  Management
  • Strategy of Technology Management
  • Policy on R&D in the Context of  Production and Purchasing
  • Branding
  • Marketing Mix Policy
  • Foreign Currency  Financing of Capital
  • Buyback of Shares
  • SEBI (Issue of Capital and Disclosure Requirements) Guidelines, 2013
  • Motivation and Incentives in the Context of Human Resource Management
  • Influence of other Agencies in Union-Management  Relations
  • New cases.
Book Content

  •  Process of Strategic Management: An Overview
  • Strategic Vision, Corporate Mission, Objectives and Goals
  • Social Aspects of Strategic Management
  • Environmental Analysis: Dynamic Setting  Business
  • Analysis of Internal Resources: Strengths and Weaknesses
  • Strategic Options: Formulation of Strategy
  • External Growth Strategy: Merger, Acquisition, Joint Venture
  • Choice of Strategy
  • Implementation of Strategy: Some Major Aspects
  • Production and Purchasing Policies
  • Marketing Policy
  • Financial Policy
  • Human Resource Management: Fusion of Personnel and Industrial Relations Policies
  • Review and Evaluation of Strategy
  • Customer Relationship Management
  • The Balanced Scorecard: A Strategic Management System
  • Blue Ocean Strategy
  • Franchising: A Tool of Achieving Corporate Growth
  • Strategic Management Process: The Case Method
  • Test Questions and Cases
  • University Examination Questions Papers
  • Index
  Analytical Studies on Accounting & Finance, Corporate Management and Indian Economy
Price : INR 900
View Details
Add to Cart
  Strategic Management - Text & Cases
Price : INR 310
View Details
Add to Cart
New Arrivals
Ayurveda: A Traditional System of Medicine in India
Ayurveda: A Traditional System of Medicine in India
Price  :  INR 900
Our Price :  INR 820
Add to Cart
Automation and Digitization of University Libraries
Automation and Digitization of University Libraries
Price  :  INR 900
Our Price :  INR 810
Add to Cart
Critical Mass: Women Leadership in Rural Assam
Critical Mass: Women Leadership in Rural Assam
Price  :  INR 900
Our Price :  INR 810
Add to Cart
Quine's Philosophy
Quine's Philosophy
Price  :  INR 600
Our Price :  INR 600
Add to Cart
Activity Based Manual on Life Skills Training
Activity Based Manual on Life Skills Training
Price  :  INR 199
Our Price :  INR 179
Add to Cart
???? ??????  (Geeta Madhuri)
???? ?????? (Geeta Madhuri)
Price  :  INR 700
Our Price :  INR 630
Add to Cart
Korean Studies in India and South Asia
Korean Studies in India and South Asia
Price  :  INR 900
Our Price :  INR 810
Add to Cart
Society & Cancer
Society & Cancer
Price  :  INR 2100
Our Price :  INR 1900
Add to Cart
Acrobat Reader Download
nbc_pinterest  nbc_googleplus  nbc_linkedin  nbc_twitter  nbc_facebook
You Are Visitor No :  362022  
� 2006-2014 : All Rights Reserved.